Legal

Tru Food Co — Privacy Policy

Last updated: October 4, 2026

This Privacy Policy describes how Trufoodco, operated by The Real Us Standards, LLC ("we," "us," or "our"), collects, uses, and protects your personal information when you visit our website, use the Tru Food Co app, or use our meal prep services. By using our website or app, you agree to the practices described below.

1Information We Collect

We may collect the following types of information:

  • Contact information — your name, email address, phone number, and delivery address, provided when you create an account, place an order, or fill out a contact form.
  • Account information — your login email and a unique account ID. Passwords are handled by our secure sign-in provider and are never visible to us.
  • Order information — meal selections, portion sizes, delivery notes, and purchase history.
  • Payment information — card and Apple Pay payments are processed by our payment processor, Stripe. We never see or store your full card number.
  • Referral and rewards information — your referral code and the coupons and rewards in your account.
  • Website usage data — when you visit our website, we may collect your IP address, browser type, pages visited, and interactions with our site through cookies and analytics tools. The Tru Food Co app does not use analytics or advertising tracking.

2Health & Wellness Information

What we collect

The app includes optional wellness tools. If you choose to use them, the app records the information you enter on your device, which may include:

  • Body weight entries and the dates you record them.
  • Meals and foods you log, including calories and macronutrients (protein, carbohydrates, fat).
  • Water intake.
  • Fasting start and end times, and your fasting schedule preferences.
  • Goals and targets you set, such as a daily protein target, goal weight, or activity level, along with details used to calculate them (for example height, age, sex, and activity level in the protein calculator).
  • Dietary preferences and restrictions you select, such as gluten free, dairy free, or nut free.

You are never required to use the wellness tools in order to order food. If you do not enter this information, the app does not record it.

Why we use it

The app uses this information for one purpose: to operate the features you asked for. Specifically, to display your daily and historical tracking, calculate your progress and trends, generate the targets and reminders you set up, and highlight menu items that match the dietary preferences you selected. We do not use your health and wellness information for advertising, and we do not use it to make decisions about you outside the app.

We do not sell it

We do not sell your personal information, including your health and wellness information, and we do not share it with third parties for their own marketing or advertising purposes.

Where it's stored

Your wellness information is stored only on your device. It is not uploaded to our servers, and we cannot see it. Deleting the app or your account erases it from your device.

Sensitive information under California law

California law treats certain health related information as sensitive personal information. We limit our use of the wellness information described above to providing the features you requested and to purposes permitted by law. We do not use it to infer characteristics about you.

Your choices and control

You can:

  • Delete individual entries at any time inside the app (for example, removing a logged meal or weight entry).
  • Stop using the wellness tools at any time; your ordering account continues to work.
  • Erase all of your wellness information at any time by deleting your account in the app (Profile, then Delete account) or by deleting the app.

How long we keep it

Your wellness information stays on your device until you delete an entry, delete your account, or delete the app.

This is not medical advice

The wellness tools, including calculated targets and the fasting program, are for general informational and self-tracking purposes only. They are not medical advice, diagnosis, or treatment, and they are not a substitute for care from a qualified healthcare provider. Talk to your doctor before starting any fasting, weight change, or nutrition program, especially if you are pregnant or nursing, are under 18, have diabetes or any other medical condition, take medication, or have a history of disordered eating.

Age limit

The app, including the wellness tools, is intended for users 18 and older. We do not knowingly collect health information from anyone under 18.

3How We Use Your Information

We use your information to:

  • Process and fulfill orders, including delivery coordination.
  • Manage your account, auto-orders, referral code, coupons, and rewards.
  • Respond to inquiries and provide customer support.
  • Improve our menu, website, and overall customer experience.
  • Send order updates, promotional emails, and service announcements (you may opt out anytime).
  • Comply with legal obligations and protect against fraud or abuse.

Reminders you turn on in the app, such as meal and fasting reminders, are created on your device.

4How We Share Your Information

We do not sell your personal information. We share limited information with trusted service providers who help us operate our business, only to the extent necessary to perform their services. These include our payment processor (Stripe), our cloud hosting and database provider (Google Firebase), delivery partners, and email platforms. We may also disclose information when required by law.

5Cookies & Tracking

Our website may use cookies and similar technologies to enhance your browsing experience, analyze traffic, and understand how visitors use our site. You can adjust your browser settings to refuse cookies, though some features may not work properly. The Tru Food Co app does not use cookies, advertising identifiers, or tracking.

6Data Security

We take reasonable measures to protect your information from unauthorized access, disclosure, or loss. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

7Your Choices

You may:

  • Update your name, phone number, delivery address, and delivery notes at any time in the app under Profile, or by contacting us.
  • Opt out of marketing emails by clicking the unsubscribe link in any email.
  • Turn reminders on or off in the app or in your phone's notification settings.
  • Request a copy of the personal information we hold about you.
  • Delete your account at any time in the app under Profile, then Delete account, or by contacting us.

Deleting your account

When you delete your account, we delete your profile, coupons, and referral code, and remove your name, address, and phone number from your past order records. We keep the remaining order details, such as items, amounts, and dates, because we are required to for tax and accounting purposes. Any upcoming delivery that has not yet been fulfilled will be canceled; contact us about refunds.

California privacy rights

If you are a California resident, you have the right to know what personal information we collect about you, to request a copy of it, to correct it, and to request that we delete it. We will not discriminate against you for exercising these rights. We do not sell your personal information or share it for cross-context behavioral advertising. To make a request, contact us using the details below. We may need to verify your identity before responding.

8Contact Us

If you have questions about this Privacy Policy or how we handle your data, please contact us at aldo@therealusstandards.com or call 951-422-7146.

The Real Us Standards, LLC
23321 Gertrude Ave
Perris, CA 92570

Have questions? Contact us or review our Terms & Conditions.